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Luke Shaffer

Let your joy be in some journey, not in some distant goal.

– Tim Cook

Resume

Profile

Well-balanced problem solver with extensive technical and cross-functional project-based experience. Over 15 years I've implemented enterprise software, sold it, built the tools that help others sell it, and created platforms that let customers try it for themselves. I specialize in technical enablement, digital product ownership, and process automation, and I currently lead the demonstration and training platforms behind Eaton's global sales and service teams. I analyze complex business challenges and then design, build, and implement solutions that bring real business value. I work well with others, communicate effectively, and have a proven history of tangible individual and team contributions. My journey continues wherever there is a team building something great.

Experience

Jun '24 – Present

Technical Enablement Manager

Eaton
Columbus, OH

Lead the demonstration, lab, and training platforms behind Eaton's global sales and service teams as product owner, program manager, and hands-on builder.

  • Brightlayer Demonstration Platform. Creator and digital product owner of a virtualized environment supporting global demos, applied training, and solution validation for 60+ users. Responsibilities include platform roadmap and backlog, gathering requirements from global sales teams, and building demo content and supporting materials.
  • One platform instead of many. Consolidated demo efforts from several regions, teams, and programs into a single environment, migrated two sales teams off deprecated tooling, and surfaced 30+ pre-release defects. It is now the go-to platform for the teams responsible for training, testing, and selling Eaton's flagship software.
  • Virtual lab platform. Procured and led the enterprise implementation of Skillable, a virtual hands-on lab platform, replacing travel-based delivery with scalable on-demand training. The approach is now the corporate standard for hands-on labs and is positioned to support 50% revenue growth for the training business.
  • Buying effort, start to finish. Ran the cross-functional purchase through proof of concept, business case, implementation, team onboarding, and go-live support. Two separate organizations have adopted the platform, which is expected to eliminate $75K+ in travel costs.
  • Global Lab Network. Own and expand Eaton's Global Lab Network, providing remote access to 100+ hardware assets while meeting IT and cybersecurity compliance requirements, which improved global readiness and demo consistency.
  • Learning Management System consolidation. Led a cross-functional initiative unifying eight external training teams and partnering with HR on a single learning experience for internal and external audiences. Projected to save several hundred thousand dollars annually while enabling monetized self-service learning.
  • LMS selection. Gathered requirements from each business unit, organized and led the selection committee, and managed stakeholder expectations for domestic and international audiences.
  • Intelligent Power Pilot. Program manager for an internal program dedicated to testing and collecting feedback on Eaton beta products through real-world use cases. Responsibilities included scoping program budget, managing vendor relationships, and leading interactions across development, analytics, and pilot user groups.
  • Pilot operations. Coordinated pilot installations, drove program adoption, maintained hardware inventory, and provided tier-1 technical support to program participants.

Jul '22 – Apr '23

Manager, Technical Sales Enablement

Hyland Software
Columbus, OH (remote)

Led the Technical Sales Enablement team and the expansion of Try.Hyland into the company's self-serve demo and enablement platform.

  • Try.Hyland expansion. Led a team focused on the expansion of Try.Hyland, which would eventually include 70+ demo labs, productized service offerings, and internal selling tools that turned commonly requested demo and POC activities, including the 101 demo, into self-serve offerings.
  • Results at scale. The platform reached 12,000 lab launches across 100+ solutions and was correlated to $2M+ in annual add-on sales. It saved thousands of hours of introductory "harbor tour" demos, trained hundreds of sales and partner team members, and eliminated local demo costs such as VMware licenses and high-end laptops.
  • Pre-release readiness. Gave Sales, Marketing, Professional Services, Customer Success, Product Management, and Development a place to run new-release training and solution pilot programs: the company's first scalable pre-release learning environment for customer-facing teams.
  • Interdepartmental programs. Managed programs between Technical Sales and Development, Product Management, Marketing, Customer Success, Professional Services, and Legal, from launching new service offerings to re-engineering internal product readiness. Examples include beta software access for sellers, new feature training, and closing the feedback loop on upgrades and demo feature priorities.
  • Tiger Team. Departmental representative on a small team tasked with enabling Hyland's technical sellers on the company's newly developed enterprise platform.
  • Hyland Experience Platform knowledge sharing. Directed a knowledge roadmap, a team-wide knowledge base, and cross-team sessions with Development to accelerate technical fluency and adoption of the new platform.
  • Cloud demo infrastructure. Supported initiatives to modernize demo resources on AWS and Azure and to extend them to a global partner network.

Jan '17 – Jul '22

Technical Enablement Specialist

Hyland Software
Westlake/Columbus, OH (remote)

Digital product owner for Hyland's customer-facing trial site and the demo platform its Sales Engineers worked from.

  • Try.Hyland.com. Led design, launch, and ongoing ownership of a site giving customers and prospects 24/7 hands-on access to live software trials, demos, and proofs of concept. Customer interactions on the site were correlated to $2M+ in annual sales, excluding POC activities.
  • Product ownership. Owned the website roadmap and backlog, including user stories and acceptance criteria, configured software, built demo labs and guides, and managed vendors, much of it as the project's only member.
  • Evangelism. Promoted the site to internal and external audiences as the go-to source for learning about Hyland's offerings and a source of new customer leads, and managed relationships with supporting teams.
  • Usage reporting. Designed and wrote SQL and Tableau reports measuring site usage and performance and team support tickets.
  • Hyland Demo Platform. Managed a virtual machine of pre-configured, end-to-end demo solutions that 100+ Hyland and partner Sales Engineers used to build custom software demonstrations.
  • Release management. Upgraded and tested OnBase, Brainware, and Enterprise Search with each release, built new solution demonstrations, fixed demo bugs, and owned the release timeline, logistics, user-friendly release notes, training, and communications to Hyland and reseller technical sellers.
  • Seller support. Supported Sales Engineers by resolving demo support ticket escalations and deploying cloud-hosted demo environments.
  • Five-time President's Club nominee

Nov '14 – Dec '16

Sales Solution Engineer

Hyland Software
Westlake, OH

  • Demonstrations and proofs of concept. Designed, built, and presented OnBase demonstrations tailored to prospect business requirements to achieve a $5M partner quota with Hyland's highest revenue-generating partner. Demos covered the entire OnBase product suite, including data capture, process automation (Workflow), application building (WorkView), electronic plan review, and system analytics and dashboards.
  • Discovery. Led customer discovery sessions and translated business needs into technical solution strategies, conveying complex ideas simply.
  • Base demos and integrations. Led projects to build new base demonstration solutions and upgrade third-party integrations to support add-on sales opportunities.
  • Partner enablement. Trained partner Sales Engineers, including new hires, and supported partner webinars, conference presentations, trade shows, and other events that required product demos.
  • RFP/RFI responses. Provided technical responses to RFPs and RFIs.
  • Two-time President's Club nominee

Nov '12 – Nov '14

Workflow Solutions Engineer

Hyland Software
Westlake, OH

  • Higher Education implementations. Performed discovery, business analysis, solution building, training, documentation, and go-live support for process automation in the Higher Education vertical, automating processes such as Financial Aid Verification, Admissions Processing, and Transcript Credit Evaluation.
  • Requirements to go-live. Worked with stakeholders to develop solution requirements, then wrote functional specifications, test scripts, and training materials.
  • OnBase breadth. Delivered solutions across Workflow, WorkView, Reporting Dashboards, Application Enabler, Unity Forms, Advanced Capture, and Document Retention.
  • Configuration Workbook. Created an Excel workbook leveraging SQL and macros to automate a system-wide configuration report, saving hours and reducing errors associated with the manual update of spreadsheets.
  • Innovation Showdown. 2014 winner of the company-wide competition for new product proofs of concept, with a prototype for personalized mobile user experiences that emphasized ease of use.
  • 2013 WorkView Solution of the Year nominee

Jun '11 – Nov '12

Solution Consultant

MRI Software
Solon, OH

  • Implementations. Engaged with customers to implement MRI/Workspeed Software throughout the entire implementation life cycle. Activities included discovery, business analysis, solution building, training, documentation, and go-live support.
  • Project management. Acted as project manager on engagements, running several at once and managing timeline, budget, and scope.
  • Custom reporting. Wrote custom SQL reports and dashboards related to company financial statements and tenant metrics.
  • Conference training labs. Provided technical support with training labs at the company's annual conference.

Education

2007–2011

Ohio University

Athens, Ohio

  • Bachelor of Business Administration, Management Information Systems
  • Bachelor of Business Administration, Marketing

Professional skillset

Soft Skills

  • Leadership
  • Communication (Written and Verbal)
  • Self-starter
  • Business-minded
  • Problem solver
  • Adaptable
  • Customer Service
  • Analytical
  • Presentation
  • Product Demonstration
  • Collaboration (both direct and cross-departmental)
  • Business Process Analysis
  • Requirements Gathering and Discovery
  • Stakeholder Management
  • Technical Writing
  • Solution Selling

Hard Skills

  • Project and Program Management
  • Product Ownership (Roadmap, Backlog, User Stories)
  • Agile (Scrum and Kanban)
  • Solution Architecture
  • Workflow and Process Automation
  • Intelligent Document Processing
  • Enterprise Content Management
  • OnBase (Workflow, WorkView, Unity Forms, Advanced Capture, Reporting Dashboards)
  • RFP/RFI Responses
  • SQL and SQL Server
  • HTML/CSS/JavaScript
  • REST/SOAP Integrations
  • Python*
  • Tableau*
  • Google Analytics
  • Amazon Web Services
  • Microsoft Azure
  • VMware Workstation, vSphere, vRA
  • Skillable (formerly LabOnDemand)
  • Salesforce
  • Jira/Confluence/Trello
  • Miro
  • Balsamiq (UX/UI Prototyping)
  • Generative AI and LLMs
  • Microsoft Copilot
  • Microsoft Office (Including Teams)

*Currently Developing

Certifications

  • AWS Certified Cloud PractitionerView Credential
  • Google Cybersecurity Professional CertificateView Credential
  • Microsoft AZ-900 – Azure FundamentalsView Credential
  • Microsoft AI-900 – Azure AI Fundamentals
  • Microsoft DP-900 – Azure Data Fundamentals
  • Google Business Intelligence Specialization